We listen, and it makes ALL the difference! When your clients are giving you feedback, it’s time to listen! Why? Because what they’re telling you is IMPORTANT! 

I’m sure business owners would love to receive only positive feedback (who doesn’t love a compliment?), but all feedback is worthwhile—even the not-so-positive. When clients share their experience using your product or service, it’s a chance to see any gaps you might have overlooked and improve client relationships. 

The Benefits of Collecting Client Feedback and Testimonials

At The Administration Agency (TAA), we help businesses turn client feedback into powerful tools for growth. Whether it’s identifying process gaps, refining messaging, or leveraging testimonials for marketing, we take the overwhelm out of managing client insights and turn them into action!

Strengthens Client Relationships

• Shows clients that their opinions are valued. 
• Builds trust by demonstrating a commitment to improvement.

Improves your Services

• Provides insights for refining services and filling gaps – we ALL have our blind spots, and feedback can be a welcome spotlight to those areas
• It helps businesses pre-empt your client’s needs, so you’re not just reacting to the day-to-day issues.

Builds Trust and Credibility 

• Positive testimonials serve as social proof. How often have you heard of a new service and checked their socials to learn more? Testimonials help build proof of how well your service serves your clients. 
• Strengthening your brand image and building client confidence is important. People spend their money with people, and having proof that others have benefited from your service helps build trust. People love being part of “the in-group.”

Creative Ways to Use Client Feedback and Testimonials

Now that you have some feedback and testimonials, what do you do with it? Well, it depends on what they contain. 

If the feedback highlights some gaps, it’s your opportunity to improve. The best start is to thank the client for their feedback and then work with them to resolve any immediate issues. Then, get to work on looking at the system—did something fail because of human error? Was there an oversight in how your processes work? Once you’ve identified why there was a gap in delivering the service, you can work on improving. 

Remember, even documenting these steps can be useful as social proof. No business is perfect, and being authentic on social media, especially when things don’t go according to plan, is a fantastic way to share your business processes and build your brand image.

Time to SHINE! How you can use testimonials

Your Website 

• Add testimonials to service pages or as part of case studies. Potential clients LOVE checking out what others are saying about working with you. Be sure to include who the testimonials are from and what industry they work in to help flesh out the details to your website visitors. 

Social Media Content

• Testimonials are Social Media GOLD! Turn glowing reviews into engaging graphics or posts. Even better, ask happy clients to record a short video to really maximise engagement! 

Within your own business 

• Regularly review and act on constructive feedback. Consistently gather client feedback to spot trends and areas for improvement. Prioritise changes that improve the client experience.
• Involve your team in implementing valuable suggestions. Engage your team in addressing client feedback and developing solutions. Their insights and involvement are invaluable for better outcomes and stronger client relationships.

How to ask for testimonials and feedback … the right way!

Asking past and current clients for a testimonial can be simple—no need to overcomplicate things! Start by sending a personal email thanking them for their support and explaining how much you value their feedback. Let them know that a few words about their experience would be incredibly helpful for your business. 

Want to make it even easier? Then, include a link to a short feedback form or offer prompts such as “What did you enjoy most about working with us?” Timing is also key—ask when a client shares positive feedback or compliments your service. 

If they’re unsure where to start, offering examples of previous testimonials can help guide them. Point them to your website so they can read examples. 

BONUS: Lou’s secret tip for feedback

Another great way to gather client feedback is by requesting a recommendation on LinkedIn. Recommendations are public endorsements displayed on your profile, highlighting your professional skills and contributions. They help build credibility and demonstrate your value to potential clients and business partners.

To ask for a recommendation, go to the profile of the person you’d like to request it from. Click the “More” button (usually located near the top of their profile) and select “Request a recommendation.” Choose your relationship to the person and your position when you worked together, then personalise your request message. Mention why you’re reaching out, express your appreciation for their time, and provide a friendly reminder of your work together to jog their memory.

Why we love feedback at The Administration Agency

At The Administration Agency, we LOVE receiving feedback because it helps us grow, improve, and deliver services that WOW our clients. We’re incredibly proud when we receive glowing testimonials—it’s a reminder of how our hard work makes a meaningful difference. 

We’d love to share two of our recent testimonials with you. 

Here are a couple we received recently 

“I serve as the Managing Director for ProSocial World, a global non-profit organization whose mission is to consciously evolve a world that works for all. Our organization has worked with Lou Mathieson for a few years. Lou and her network have provided various services, such as Marketing, Social Media, Ad placement, Design and Administration. Lou provides outstanding services, is highly responsive, cost effective and delivers on time and on budget. I highly recommend Lou and her networks services.”

Jeffrey M Genung, Managing Director of ProSocial World

“A massive shout out to Lou & Mack from @the_administration_agency for creating my website from start to finish. You were so wonderful generous with your time and skills. Words cannot express how grateful I am for your support. You saw my vision and did all you could to make it come to life. Thank you 🙏 💗”

Stacey Walker, Founder of The Village Doula Services

As you can see, delighting our clients is at the heart of what we do at The Administration Agency. In 2023, we were honoured to receive a Customer Service Award from the NSW & ACT Community Achievement Awards. This recognition reflects our commitment to putting incredible customer service at the core of everything we do. 

At The Administration Agency, we want to go beyond focusing on business outcomes and instead build genuine relationships and deliver thoughtful, tailored support exceeding our clients’ needs. This focus sets us apart and drives our dedication to making a positive impact on the businesses and communities we work with.